In celebration of niche perfumery and Pitti Fragranze international expo, source adage fragrances hosted an olfactory event at the new W Florence hotel. The evening centered around the brand’s alluring aétai eau de parfum inspiring the DJ set, cocktails and a scent installation to introduce the fragrance and the niche perfume brand to those attending Florence’s annual event.
It’s liberating not to be tethered to what is expected institutionally and, most importantly, what current trends dictate. Instead, we design fragrances from our own narratives and begin each new project from the same place, square one.
You hear a lot about “aquatic fragrances” this time of year but what does that actually mean? It’s the height of the summer and those most fortunate who have access to the seaside, ocean, lake (or even a kiddy pool) can get a good whiff of cool, watery scents. Whether they’re briny or soft, aquatic notes are varied but are equally employed to create many modern perfumes.
In the occasion of the latest edition of Pitti Uomo men’s fashion shows in Florence, we’ve created a new series of evocative perfume campaign images entitled, “WHO ARE YOU WEARING?” with a debut reception at Flow Store on Wednesday June 14th, 2023
The Iris Palida, native to the Tuscan hills surrounding Florence and legendary perfumery ingredient, grows spontaneously here since before recorded history.
A new sweet, soft scent sweeps across the Tuscan hills as chilly spring morphs towards warmer temps. Acacia trees, or more correctly, Robinia, grow spontaneously and abundant here. Their elegant flowers make for a graceful entrance for the more dramatically flamboyant blossoms that will soon take center stage. The conical clusters of off-white flowers dance gracefully in the sea breeze and, as they mature, land to create a fragrant petal ground cover.
Italian radio interview with Christopher Draghi, co-founder of source adage fragrances. Christopher talks to Story Time about source adage, the fragrances, and the move from New York to Italy.
Puffy, muppet-like yellow pompoms, covering tall trees with its feather shaped leaves, swaying in the coastal breeze coaxes us out of winter slumber. There’s nothing frivolous about the fragrance they emit. No matter how whimsical their appearance, the scent is very sophisticated and a precious perfume ingredient.
The leaves of the lentisco plant are beautifully scented when you break them. The first thing that dominates are fresh, green woodsy notes, not unlike galbanum; an important ingredient in perfumery (and another “favorite”) that has similar intense green and woodsy notes.
Upcycled ingredients are among the more recent trends to emerge in modern perfumery creation. To reuse an otherwise discarded material to extract essential oils is technology at its best and a welcomed manufacturing practice for the environment.
