It’s liberating not to be tethered to what is expected institutionally and, most importantly, what current trends dictate. Instead, we design fragrances from our own narratives and begin each new project from the same place, square one.
You hear a lot about “aquatic fragrances” this time of year but what does that actually mean? It’s the height of the summer and those most fortunate who have access to the seaside, ocean, lake (or even a kiddy pool) can get a good whiff of cool, watery scents. Whether they’re briny or soft, aquatic notes are varied but are equally employed to create many modern perfumes.
Upcycled ingredients are among the more recent trends to emerge in modern perfumery creation. To reuse an otherwise discarded material to extract essential oils is technology at its best and a welcomed manufacturing practice for the environment.
