You hear a lot about “aquatic fragrances” this time of year but what does that actually mean?
It’s the height of the summer and those most fortunate who have access to the seaside, ocean, lake (or even a kiddy pool) can get a good whiff of cool, watery scents. Whether they’re briny or soft, aquatic notes are varied but are equally employed to create many modern perfumes.
In the occasion of the latest edition of Pitti Uomo men’s fashion shows in Florence, we’ve created a new series of evocative perfume campaign images entitled, “WHO ARE YOU WEARING?” with a debut reception at Flow Store on Wednesday June 14th, 2023
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